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Music Rewind
Brief
To create a must-visit website experience for a classic XL Recordings album
Creative Insight
Bobby Womack’s final studio album is his most sincere, each song is a confession of the wrongdoings that he’s done in his past life, he is begging for forgiveness
Creative Direction
To revolve the website around the idea of a written confession, elements like ink & paper textures will be used as the building blocks for this website
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